Day: April 24, 2018
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Most brands started from a strong base and kept a strong belief.
Schlitz died when senior management decided to maximize profits by using chemical additives that changed the flavor and look of the beer. Schlitz’s white knight was Stroh’s but the heavy debt, along with the lack of senior management leadership, led that venture to also close and sell out. Heileman Brewing Co., under the leadership of […]