Month: October 2018
-
An expert knows all the answers – if you ask the right questions.
It was again reported last week that Reyes made another major purchase, this time buying the rights for Constellation Brands in southern California from three wholesalers: Markstein, Triangle, and Beauchamp. In all, these purchases represent just under six million cases of STZ products. It is also estimated that Reyes paid up to $37 per case which […]
-
I’ve taken my kicks, but I have had a fascinating life and I have been richly rewarded.
The last Coors distributor convention I attended was in Hawaii in the early 2000s. As with many others, the highlight of this convention was Bill Coors’ speech featuring that year’s business overview. As with every other Coors convention, Bill received a standing ovation from the distributors following his speech. The ovation was not for his […]
-
Keeping customers is about the experience, and the employees control the culture and temperature of the business. Never forget that.
Like many college students, I was uncertain about the direction of my professional career following graduation. During the summers I worked as an assistant on Coors beer trucks and it was at that time that I developed an interest in the beer industry as a potential career. It became clear to me that in the […]
-
Sometimes life gives us lessons sent in ridiculous packaging.
There is no doubt that the beer business has many convoluted laws governing the industry. The law dealing with beer packaging, however, might take the cake. Take, for example, the law that required Florida and Texas to implement 12-ounce packaging restrictions. In Texas, a beer with 5.0% ABV or less could only be sold in either […]
-
Success is a lousy teacher. It seduces smart people into thinking they can’t lose.
Grupo Modelo was founded in Mexico in 1922, and within just three short years the Mexican brewery introduced Corona and Modelo Especial. Now, 93 years later, Grupo Modelo maintains a more than 60% market share in Mexico and is part of ABI. In the U.S., Constellation Brands now owns Modelo, with Corona and Modelo Especial […]