Month: January 2019
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Wherever you go, go with all your heart.
The career options for young professionals in today’s beer industry are much different than they were years ago. As a college helper on a Coors truck, I became convinced that I wanted to pursue a career in the industry. Working on a beer truck did not give me a clear picture of how a […]
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Action expresses priorities.
As I write this blog, the governmental shut-down continues. In fact, this governmental shut-down is now the longest in history. We all know that such action means the TTB label approval process has ceased. It has been reported that for every day the TTB is closed, three additional days are added for the label approval […]
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Nobody likes high interest rates.
In the late 1970s and early 1980s, the prime rate for loans was in the mid-teens and prospective homeowners faced interest rates of up to15%. Because the cost of money was so expensive, most people interested in purchasing a home or business looked for creative financing options, which typically meant the owner carrying back all, […]
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Every new beginning comes from some other’s beginning’s end.
A review of the past fifty years reveals that there were years which not only defined a product but also changed the industry. In 1975, after several years in test markets, Miller Lite was launched nationally. This brand was not only successful, but its introduction created an entirely new category of beer. Even in today’s […]