Month: February 2019
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Written reports stifle creativity
In the early 1970s, the senior executives at Lone Star Brewing Co. came from Schlitz. Harry Jersig, who was the owner of Lone Star, had retained these executives in an attempt to turn the brewery around while simultaneously upgrading the execution of the company. The required administrative work required of these senior executives was similar […]
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Success and failure are both part of life. Both are not permanent.
Pierre Celis sold his successful, but under-insured Belgium Brewery, located in Hoegaarden, Belgium, to InterBrew. Pierre then decided to build a brewery in Austin and bring his Belgium White Ale to Texas. While visiting Pierre in 1991, just before the brewery was finished, Pierre told me that he initially looked at both Austin and Portland, […]
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Advertising doesn’t create a product advantage. It can only convey it.
These pages have often referenced the historic struggles experienced by the Jos. Schlitz Brewing Co. In its efforts to remain not only relevant and to enhance the stock prices, a corporate decision was made around 40 years ago to quicken the brewing fermentation process. The unfortunate result negatively altered both the taste and clarity of the liquid. […]
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Prohibition has made nothing but trouble.
It was January 16, 1919, just over 100 years ago, that the 18th Amendment was ratified. Prohibition began 100 years ago. Then on December 5, 1933, the 21st amendment repealed the 18th amendment and Prohibition ended. Or did it really? Sure, the 21st amendment made it legal to buy and consume alcoholic beverages, but now […]