Day: February 12, 2019
-
Advertising doesn’t create a product advantage. It can only convey it.
These pages have often referenced the historic struggles experienced by the Jos. Schlitz Brewing Co. In its efforts to remain not only relevant and to enhance the stock prices, a corporate decision was made around 40 years ago to quicken the brewing fermentation process. The unfortunate result negatively altered both the taste and clarity of the liquid. […]