Day: September 3, 2019
-
You should learn from your competitor, but never copy. Copy and you die.
In the early 1970s, when Miller Lite hit the market and started to gain drinkers, Coors, and subsequently AB, jumped on board with their own versions of light beers. Both breweries’ first editions of light failed. Coors Light redesigned their can color, changing it from a buff to silver; while AB changed their name from Budweiser […]