Month: February 2020
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A goal without a plan is just a dream.
The fact that celebrities endorse or represent a particular brand is nothing new in the beer industry. Immediately following World War II, many regional beers, using the new medium of television, utilized cartoon characters to represent their beers; while in the 50s and 60s, print ads hosted sport stars and Hollywood actors/actresses to endorse a particular […]
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You’re traveling all over the world but to be home is something special
When traveling either within the U.S. or outside the country, I typically look for which brands of beer are sold in the area, as I’m sure others in the beer industry do likewise. Call it a habit, but brands particular to an area characteristically tell a story of that region’s beer industry. Several weeks ago, […]