Day: November 17, 2020
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We really can’t forecast all that well, and yet we pretend that we can, but we really can’t.
This month, the Coca-Cola Company announced that it will eliminate almost half of its 500 brands to ensure room for future offerings. This includes the elimination of Tab, the industry’s first diet cola which now occupies less than a one percent share of the soft drink market. Why has it taken Coke so long to […]